BB Company
This project involved designing and refining mobile interfaces for a cryptocurrency investment application, focusing on creating a visually appealing and highly functional user experience. The goal was to meet the needs of end users while delivering a product that exceeded client expectations, blending aesthetics with practicality.
Role & Skills
Design
Created in
2020
PROCESS
Target Audience
The application is targeted at individuals interested in cryptocurrency investments, ranging from novice traders to seasoned investors. The goal was to offer a seamless user experience while managing cryptocurrency portfolios and transactions in a user-friendly interface.
Research Process
The project began with an in-depth research phase to understand the cryptocurrency investment landscape and user needs. Desk research involved analyzing market trends, user behavior, and challenges faced by investors at different experience levels. Benchmarking was conducted to study leading cryptocurrency platforms, identifying their strengths, weaknesses, and unique features. These insights provided a foundation to develop a design strategy that addressed key pain points while incorporating innovative solutions to meet user and client expectations.
Design Process
Guided by the research findings, the design process focused on user-centric solutions. It began with wireframing to establish the core structure and layout, followed by prototyping to visualize the user flow and interactions. Usability testing was conducted at multiple stages, involving potential users and clients to gather actionable feedback. Each iteration refined the interface, ensuring it was intuitive and visually appealing. The final design delivered a balance of functionality and simplicity, tailored to cryptocurrency investors' needs.
Challenges
One of the main challenges was creating an intuitive interface that balanced functionality with simplicity. Cryptocurrency investment applications typically involve complex data, so the key was to design visual elements that presented this data in a clear and accessible manner without overwhelming the user. Additionally, ensuring the platform was scalable for both novice and advanced users required thoughtful design decisions that catered to varying levels of expertise.
Solutions
To address these challenges, I developed an interface that visually organizes complex cryptocurrency data, making it easier for users to track investments and market trends. A minimalist design language was adopted to maintain focus on essential features while keeping the interface uncluttered and user-friendly. A dynamic dashboard was implemented to display key investment information, such as live price updates, portfolio performance, and recent transactions. The use of visually distinct, easy-to-navigate sections ensured a seamless user experience across all user levels.
Results
The project successfully delivered a design that met user and client needs while showcasing my ability to create solutions for complex challenges. The interface was praised for its simplicity, functionality, and ability to present detailed information in an accessible format. The client expressed satisfaction with the design's usability and visual appeal, and potential users highlighted the ease of navigating the platform and understanding critical data. This project stands as a testament to my research-driven design process and ability to create impactful user experiences.